The combination of local labor costs in Sub-Saharan Africa and the careful procurement of selected components ensures both cost-effectiveness and local value employment.
The attractiveness of EMS vehicles is further supported by the lower running costs of electric vehicles. Added to this are the advantages of lower susceptibility to repairs and, last but not least, the longer lifespan of the robust and simply constructed EMS vehicles.
The emerging infrastructure for e-mobility — driven by the growing market for e-bikes and motorcycles supports faster growth.

In the African Union (AU), awareness and willingness to use Africa's sun more intensively for e-mobility are growing. Several countries of the African Union (Tanzania, Kenya, Uganda, Rwanda, Ethiopia) are promoting the development of businesses with e-bikes and e-motorcycles and the necessary charging infrastructure. The market is ripe for local value creation with electric light vehicles. The EMS business model, which enables local, reliable entrepreneurs to economically and competitively manufacture the electric light transporters developed and designed by EMS in small workshops, comes at the right time.

The use of small electric transporters for transporting fertilizer and seeds, as well as improved access to local markets, will significantly enhance food security and improve the income situation of African smallholder farmers. They will become less dependent on transporting goods on foot, using rudimentary or inefficient means, or relying on transport agents or middlemen. Instead, they will be able to transport their harvests themselves — with fewer losses, in better quality, and even to more distant markets. Access to markets sets in motion a virtuous cycle of progress, generating higher income and employment — particularly through increased productivity and diversification in smallholder agriculture, as well as through building up E-Mobility by local value chains.